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Redesign: Story by J.P Morgan
Revamping the website introduction page for Story, a multifamily rent management software under JP Morgan to enhance the website's user experience, fostering greater understanding and trust in the product, and ultimately increasing the website's conversion rate.
Problem
Unprofessional visual layout misaligned with brand identity.
Ineffective for product understanding or issue resolution.
Poor user experience lowers conversion rates.
Competitor Analysis
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